Including contact information is key – you could even include a button inviting them to “schedule a call,” linking to your scheduling tool. If a prospect can’t immediately find a way to reach you by glancing at your email, then you aren’t using the space right. Reading up on best practices can guide you to use this space most effectively and make sure you’re being taken seriously. Certain fonts are more appropriate than others (please, ditch the comic sans) and some things are just plain outdated or unprofessional (long quotes after each sign-off, for example). There are good and bad ways to set up the “business card” portion of your email signature (name, title, phone number, etc). Stay on BrandĬonsistent email signatures will not only standardize the branding across an organization, they’ll also allow your team to make sure that the actual signature content is optimized for success. The advantages of a good email signature far outweigh the drawbacks. If you embed an image into your signature, it won’t necessarily show when someone opens their email, but it will increase the size of the email, potentially affecting deliverability.Īnother problem that businesses often incur is that they spend lots of time creating an optimized brand signature for employees to use, but they tend to personalize them and deviate from the brand identity.Īt the end of the day, these are small details. You’ve also got to be careful with the size of the images you use.
Different email providers and different devices will show emails in slightly different ways, and this means it’s hard to tell exactly how your signature will be displayed. One disadvantage with email signatures is deliverability. The fact that almost everybody you ever email uses an email signature is a pretty sure sign of the benefits, but there are some disadvantages too. It’s about attracting the right customers and making the purchasing journey memorable. However, being a salesperson isn’t just about advertising a product or service and hoping that customers see it.
Going the extra mile to give your customers a personalized experience is paramount to success. Special offersīanners and special offer links can be added (and tracked) to your email signature so that your customers know what hot promotions you have available. This helps introduce your brand to those unfamiliar with it while also providing comfort to your existing customers that recognize your brand. Gaining your customer’s trust is a large prerequisite for closing a sale. Having an email signature shows that you’re real and you take business seriously. The most important thing to establish between you and your potential customers is trust. Luckily, you can track whenever a customer clicks on a link in your email signature, giving you insight knowledge about which products your customers want. Click trackingĮvery salesperson understands the importance of statistics. Providing other ways of contacting you can help widen your scope and makes it convenient for your potential customers to get in touch with you. Adding an email signature makes whatever product or service you’re selling believable and eliminates any shred of doubt from your recipients. How Does a Business Email Signature Help?īefore we get into all the generators and tools, here’s what an email signature does: Makes you legitĮmails are easy to use so easy in fact that there are people who take advantage of it in the wrong way. When you lay this information out in a neat design, it allows people to quickly get a picture of who they’re communicating with, encouraging them to reply. Contact information (email, phone number, website).You’re emailing this person for a reason, and normally you want a response, so show all the ways people can contact you and make it easy to do so.Ī good email signature will often include: It doesn’t need to be complicated, but it does need to be clean, simple to read, and show that you’re easily contactable. It’s a sign of legitimacy that draws the recipient’s attention and showcases your brand. What Is an Email Signature?Īn email signature is more than just a name. But when was the last time you thought about your email signature? Probably never, right? In this post, I’ll show you all the best email signature generators for business and how they can help you get more leads and in turn, more sales. You’ve probably already got business cards, sales flyers, and a nice smooth sales pitch.
As a salesperson, it’s in your nature to close as many deals as possible.
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